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The Big Payback: The History of the Business of Hip-Hop, by Dan Charnas
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“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. ClubTHE INSPIRATION FOR THE VH1 SERIES THE BREAKSThe Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean “Diddy” Combs.300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.INCLUDES PHOTOGRAPHS
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Product details
Paperback: 688 pages
Publisher: Berkley; Reprint edition (November 1, 2011)
Language: English
ISBN-10: 0451234782
ISBN-13: 978-0451234780
Product Dimensions:
6 x 1.4 x 9 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
77 customer reviews
Amazon Best Sellers Rank:
#287,826 in Books (See Top 100 in Books)
This book is by far the best, most in-depth report on the culture of Hip-Hop. I thought I knew it all until I read this. It answered a lot of questions I'd had about the rise as well as the demise of certain labels and players in the industry. Very impressive piece of work and I couldn't put it down.I'm one of those who discovered hip-hop through black friends and neighbors living in US military base housing overseas way back in 1982, at the age of nine. Like everyone else you ask: Once you heard it back then, you couldn't put it down and you just had to have more of it. Moving back stateside and into the civilian world, I became that white kid in a predominantly white school system in the 80's and early 90's who listened to anything on the Tommy Boy and Def Jam labels, Eric B & Rakim, BDP, Doug E. Fresh, and all the OTHER tracks on 'License To Ill', 'Raising Hell' and the other joints that went 'mainstream'. The other few in my circle got into mix tapes, collecting vinyl 12" records and using a shortwave radio to try and tune in to DJ Red Alert and other NYC DJ's on Saturday nights. Being into Hip-Hop in the 80's was the best. When you met others who were into it, there was like an unwritten bond; you were part of a club. This was before 'gangsta rap' turned every other idiot into a wannabe thug, and also before Hammer and that fraud Vanilla Ice did their business.In relation to this book, I worked as the account manager for the MAGIC show in Las Vegas, running the off-the-wall 'Streetwear' section from 1998-2004. I handled the accounts of FUBU, Phat Farm, Sean John, Damani Dada, Wu Wear and watched Rocawear go from a 200 square foot booth to an 1800 square foot space from one show to the other. I handled all the smaller labels as well, from Joker Brand clothing to South Pole. In that time, I also watched a lot of other rappers and celebrities try to ride the wave of Rocawear's success by starting their own lines: From Snoop Dogg to J-Lo to Eminem, name it. This experience allowed me to meet a lot of my 'heroes' from my teen years. Shook hands with LL, Run, DMC, Rakim, Maseo, Q-Tip, Kool Herc, Doctor Dre, Ed Lover, Guru & Heavy D (RIP), Ice-T, Jay-Z, B-Real, and so on. And, I got to meet Russell Simmons. Good times!I couldn't put this piece of work down, becoming immersed in the histories, especially Hip-Hop's roots on the west coast. Besides all the beef back and forth through all the years about which was better (NYC all the way, baby), I'd always wondered who got it going out there and where Macola records came from in the first place. Now I know.Highly recommended read for anyone interested in pop culture, especially the economics of it all. Hip-Hop came to rule and still rules, even though the genres golden years, 1988-1998, are now decades behind us. There hasn't been any other 'wave' to grip the country and the world since like Hip-Hop.
"The man who invented American money lived and died in Harlem."Thus begins The Big Payback, a tour-de-force of a book that details the rise of rap music from the burned-out blocks of the South Bronx in the 1970s to the top of the international mainstream music world today. Tracking more than 30 years of hip-hop's history, it gives readers a peek at the origins of all the major players in the genre today-and the pioneers on whose shoulders they stand.This sweeping narrative reminds readers that hip-hop has merged with mainstream popular music despite the naysayers who, even today, write it off as a passing fad. One need look no further than the obscure DJs spinning in sweaty South Bronx clubs in the book's early chapters to the rap stars starting their own companies by the book's end to realize how far hip-hop has come, and where it may yet go.In a year that has seen plenty of hip-hop books, The Big Payback stands out as a must-read for any fan (or even any detractor) of the genre.
What "Hit and Run" did for exposing rock music, "Country Music, USA" dissected for Country Music and "Three Blind Mice" examined in Television, "The Big Payback" does for hip-hop. Almost every book on hip-hop has been overly academic, a cash-in or hagiography of the stars. Nobody has touched the nexus of commerce, culture (in particular race) and history in such a suspenseful narrative as "The Big Payback." Primarily, especially for those of us who grew up with hip-hop, this book opens the doors of what lay behind the music without the hype. And, it is more than just "Mo, Money, Mo' Problems." In particular, the historical roots of the music on the streets of Harlem add The Bronx. I found it impossible to put down. I only wish that the electronic version might have contained a soundtrack or maybe a video to punctuate the text.
Very well put together no unbiased book on the history of hip hop from. Business standpoint. There is a saying "follow the money", its true that here there is money to be made, there is motivation, no behind every motive there is someone's story. The stories of some of the greats in hip hop re told just by virtue of connecting the dot don the money path. I lost have a bigger respect for the RZA, Chris Lighty, and Darryl Cobbin. Awesome read!
A great read, I am a big hip hop fan. I like the inner working knowledge of the business. Just a very disheartening look at the music industry. Just seems like mostly all the artists are at the bottom of the pyramid.
An engrossing, entertaining and always informative ride. Charnas is a first-rate reporter and writer, and relays fascinating insider information throughout. My only quibble is with the subtitle, because this sprawling, yet easy-to-read work is about even MORE than the "The History of the Business of Hip-Hop" - it seamlessly weaves in the musical and cultural growth of Hip-Hop as well, with all the skill of a world-class DJ.
I have purchased this book no less than three times, once for myself and two others as gifts, this purchase included. As someone who grew up on this culture, I can say that not only is Dan Charnas extremely accurate with these accounts, he is extremely in-depth, and even the most "in the know" folks will learn TONS. The book is also a fun read, and a real shot in the arm for those jaded by the cynicism that comes with today's industry as it will jog your memory to the "fun times" while also including modern day events and how artists have empowered themselves over time. Really good stuff here. Also some great accounts of the late Chris Lighty and the early days of NY street promotion and record pressing. Dan has always been among the forefront of music journalists and hip hop, and The Big Payback certainly cements his place in the pantheon of "the good guys. ABSOLUTELY worth your purchase, 100%.
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